Branding for Helston at the Halyard in Cape Town, South Africa
CLIENT
Helston at The Halyard in Cape Town
CREDITS
Studio Shaun Dos Santos, 2023
Web Development Shaun Dos Santos
Portfolio Photography Shaun Dos Santos
Photography courtesy of Halyard
MY ROLE
Brand Identity, Custom Logo Design
MORE INFO
The Helston is a distinctive apartment complex located at The Halyard, offering both short-term and long-term rental options. The building itself is noted for its unique architectural features, with an "H" motif incorporated into its design. The client wanted a logo that would capture this iconic aspect of the building and reflect the elegance and modernity of the apartments.
The central design element of the logo is a stylized "H," directly inspired by the building's architectural motif. This choice ensures that the logo is closely linked to the physical structure of The Helston.