Infinity Fitness
2022
Brand Identity and packaging design for Infinity Fitness in Pietermaritzburg, South Africa
CLIENT
Infinity Fitness at Athlone, Pietermaritzburg
CREDITS
Studio
Shaun Dos Santos, 2022
Portfolio Photography
Shaun Dos Santos
Gym Signage Photography
Courtesy of Infinity Fitness
MY ROLE
Brand Identity, Custom Logo Design, Graphic Design
MORE INFO
Infinity Fitness is privately-owned gym dedicated to providing unique world class facilities with top of the range equipment and an indoor running track located in Athlone, Pietermaritzburg.
Infinity Fitness empowers its members to live a longer, more joyful, and healthier life.
The core of the project revolved around developing the brand identity, which prominently features the infinity symbol. This symbol serves as the foundation for the logo design and its brand color scheme.
My role involved creating a cohesive visual identity across various touchpoints. This included designing a custom logotype, brand mark, and an overarching identity system. This encompassed printed materials, in-store visuals, digital marketing assets and social media content. All these elements work together to tell a compelling story to live a longer, more joyful, and healthier life.
